Betting income gradually returning to pre-Covid levels, says bookmaker

Bookmaker William Hill has warned that empty sports stadiums are hitting its profits by producing a string of unpredictable results at fixtures being played behind closed doors.

Bookies expect to be able to estimate the likely winners of sports fixtures, in order to set appropriate odds. But the fact that sport has been played without crowds and the psychological influence of fans on players, has given rise to some shock results.

Related: Third of UK football fans put off buying kit if it has betting sponsor

Continue reading…

Leave a Reply

Your email address will not be published. Required fields are marked *