Entain’s board and 25,000 staff are entitled to be furious at Segev’s haste to embrace Blavatnik’s zillions

There’s an unwritten rule in the world of chief executives that you don’t jump ship after six months in post just because another company has made you a megabucks pay offer. And you definitely don’t resign as boss of a FTSE 100 company in the middle of a takeover battle.

Shay Segev at Entain, owner of Ladbrokes and Coral, doesn’t seem to have got the memo. He’s off to DAZN, a sports streaming platform backed by billionaire Sir Len Blavatnik that is prepared to throw big bucks at senior recruits in its attempt to become “the Netflix of sport”. “We cannot match the rewards he has been offered,” says the Entain chairman, Barry Gibson.

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