Guardian understands advertising regulator is likely uphold complaint against firm’s claims about ‘hot or cold’ games

Online casinos face a crackdown on exploiting gamblers’ superstitions, after the advertising regulator launched an investigation into one firm’s claims about certain games being “hot or cold”.

The Guardian understands the Advertising Standards Authority (ASA) is likely to uphold a complaint lodged seven months ago against PlayOJO, which advertised a feature last year that offered gamblers a “unique chance to see the games on winning streaks”.

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